Marketing strategies for online casinos are, in many ways, similar to those used to promote land-based casinos. Each employs, in its own way, the vision of neon lights and dazzle that the gaming pastime brings to players who return repeatedly to play their favorite casino games. Online casinos and brick-and-mortar casinos attract gamers with visions of relaxing gaming opportunities, a comfortable gaming environment and the prospect of big winnings. The marketing demonstrates that all of these opportunities are available to players who want to test their luck and skill with casino games. The land-based casino may appeal to players who want to combine travel with their gaming while the online casino is open to all players who can sign in to play whenever or wherever they want. The Internet casino offers gaming opportunities for players who can game at home, at the office or anywhere else that they have an Internet connection.
